finerd · fully remote · we're hiring

Head of Organic Growth

And, effectively, our CMO. Organic is the only marketing we plan to run, so this role is the whole of it.

finerd is personal & business finance management for nerds. Fully automated, precise like an accountant.

[email protected]or refer someone for $10,000

01 / who finerd is for

Not another budgeting app.

finerd is for people whose money is genuinely complicated: multiple currencies and countries, personal tangled with business, family, friends, assets, receipts. The more of this you recognise, the more obvious finerd becomes.

More squares checked → more value from finerd.

02 / from the founder

This is my third run at this niche. The first exited about ten years ago. The second is Saldo Finance, the #1 personal-finance app in Ukraine. finerd is the third, and this time the goal is simple: #1 in the world.

The product is already public, and it is not an MVP. It's finished, and (biased, but I've spent a decade here) it already out-features the likes of Monarch.

Building it "anti-startup" was deliberate. We shipped our full product vision first, before existing users' wishlists could pull it off course. The thinking is done. Now we make the world notice.

So we're skipping the predictable playbook: no paid-ads-first, no generic SEO. Paid is a catalyst for organic, never the main channel. The whole bet is content, virality, and a sharp, opinionated brand.

– Founder, finerd · third time's the charm

03 / the spark is already lit

And it's working on zero spend.

No marketing team yet, no budget, and the organic signal is already real:

16k TikTok followers

350k likes

1M+ views on US videos

4k subreddit members

04 / where we want to be

Two numbers that matter.

End of month 3

~10,000 organic registrations / mo

≈ 2.5k a week. Proof the engine works, well beyond today's baseline.

Month 12

~5,000 new paying subs / mo

The majority from organic. That's the destination.

05 / what you'll own

The whole organic engine.

Organic social TikTok, Reels, Threads, Reddit. You script, shoot, edit, post.
Launch content A video for every major feature release.
ASO + conversion Web and app: instrument the funnel, set a baseline, test relentlessly.
Community A real, non-spammy presence where our users actually are.
Brand & voice The positioning, the opinions, the tone.
Light paid Reddit Ads, Apple Search Ads, as fuel for what already works.
Multi-language Content delivery as we scale across markets.
The team Hire 2–3 people plus a contractor pool, and a system that outlasts any one of you.

06 / is this you?

You'll thrive if

You've grown a B2C app's organic from near-zero to real numbers, and can prove it
You're hands-on with short-form: you script, shoot and edit, not brief an agency
You have a growth instinct: hooks, trends, platform-native creative, and you read the data
You can hire fast and orchestrate specialists you don't have to be
English C1+, our content is English-first
You move fast, own outcomes, and like ambiguity

Probably not you if

You're a classic CMO/VP from a corporate, bank or FMCG (Monobank-style content excepted)
Your background is mainly B2B SaaS marketing
You're a paid/performance specialist without an organic track record
You're a brand strategist who's never owned the numbers in-house
You haven't touched TikTok/Reels hands-on in a couple of years

07 / know the right person?

$10,000

Refer them.

If we hire someone you introduce us to, you get $10,000, paid after they pass their trial period. Yes, ten thousand. Send the contact.

08 / how to apply

Skip the cover letter.

Send us two things instead:

Your best organic-growth case – a channel or campaign you built, with the numbers.
A 30–60s short-form concept you'd actually make for finerd. We care about this far more than a polished CV.

Send both to [email protected].